In the prosperous business map of Futian District in Shenzhen, Greenview Mangrove Bay One office building has become one of the city landmarks with its unique modern design.Located in this office building, NIVS Technology (Shenzhen) Co., Ltd. has been occupying an important position in the field of spot sales of imported brand capacitors with its professional and efficient service concept since its establishment.As an enterprise focusing on electronic components supply chain services, the growth of NIVS is not only a microcosm of China's booming electronics industry, but also a private enterprise to accurately grasp the market opportunity to achieve leapfrog development model.
I. Background: anchored in the wind mouth of the electronics industry
NAIWEI Technology (Shenzhen) Co. was born in the golden age of rapid development of China's electronic information industry.With the explosive growth of smart phones, IoT devices, new energy vehicles, AI intelligence and other industries, as the "cornerstone" of electronic circuits, the demand for MLCC has surged.However, the domestic MLCC market has long been facing problems such as sharp fluctuations in supply and demand and unstable spot supply.With a keen insight into this pain point, the founders of NIVS set up a company in Futian District, Shenzhen, focusing on MLCC spot supply chain services and dedicated to providing efficient and flexible component support for downstream enterprises.
The company chose One Mangrove Bay Office Building in Futian District because it is located in the core hub of Guangdong, Hong Kong and Macao Bay Area, adjacent to Huaqiang North Electronics Market and the headquarters of many technology companies, which facilitates a quick response to the needs of customers; but also due to the superior business environment and policy support in Futian District, which provides fertile ground for the growth of enterprises to take root.
II. Core strengths: to create imported brand capacitors in the field of spot "Shenzhen speed".
The main business of NIVS revolves around the sales of tantalum capacitors and aluminium electrolytic capacitors, and its core competitiveness is reflected in three aspects:
- Full Category Coverage and Flexible Supply: It distributes international head brands such as Panasonic, Kyocera AVX, KEMET, VISHAY, Murata, etc. and at the same time lays out domestic alternative solutions such as YAGEO and FENGHUA, etc. With more than 20,000 kinds of SKUs in stock, it can satisfy the needs of all scenarios, from the regular models to automotive-grade and industrial-grade MLCCs.
- Digitally driven supply chain system: Through ERP system and blockchain technology, it realizes the transparency of the whole process from purchasing, warehousing to delivery, and ensures the delivery of urgent orders in South China within 48 hours and nationwide coverage within 72 hours.
- Technical value-added services: Formed a FAE team of senior engineers to provide customers with MLCC parameter matching, failure analysis and cost reduction solutions to help customers cope with the risk of design changes or supply shortages.
III. Corporate Culture and Future Prospects
"Professionalism, service-oriented" is the business philosophy of NIVS throughout.The company has implemented the "Customer Demand Rapid Response Mechanism", through flat management and full service awareness training, customer satisfaction into the performance appraisal system.At the same time, we actively participate in industry exhibitions and technology forums, and build the MLCC supply chain ecosystem with upstream and downstream enterprises.
Looking to the future, NIVS plans to further expand bonded warehousing capacity, layout of Southeast Asian overseas warehouses, to serve the needs of China's manufacturing "out to sea"; at the same time, increase the resources invested in high-growth areas such as AI servers, medical care, industrial control, 5G base stations, new energy vehicles, etc., and deepen the strategic co-operation with the head of the customer. The company also plans to set up a MLCC reliability testing laboratory to enhance the added value of technical services and move towards a "technology-oriented supply chain platform".
Remarks
Starting from an office in Futian District, Shenzhen, and growing into a benchmark enterprise in the field of passive components spot, the course of NIVS has proved the power of "professionalism and dedication". In the wave of continuous upgrading of the electronic information industry, NIVS is integrating into the global supply chain system with a more open attitude, and writing a new chapter of China's electronic components distribution industry with "Shenzhen speed".