In the prosperous business map of Futian District in Shenzhen, the office building of Lvjing Mangrove Bay One has become one of the city landmarks with its unique modern design.Located in Room 905 of the office building, Shenzhen NIV Technology Co., Ltd. has been occupying an important position in the field of MLCC (Multilayer Ceramic Capacitor) spot sales with its professional and efficient service concept since its establishment.As an enterprise focusing on the supply chain of electronic components, the growth of NIVS is not only a microcosm of China's booming electronics industry, but also a model for private enterprises to accurately grasp the market opportunities and achieve leapfrog development.
I. Background: anchored in the wind mouth of the electronics industry
Ltd. was born in the golden age of China's rapid development of electronic information industry. 21st century, with the explosive growth of smart phones, Internet of Things devices, new energy vehicles and other industries, as the electronic circuit "cornerstone" of the MLCC demand surge.However, the domestic MLCC market has long faced problems such as sharp fluctuations in supply and demand and unstable spot supply.With a keen insight into this pain point, the founders of NIVS set up a company in Futian District, Shenzhen, focusing on MLCC spot supply chain services and dedicated to providing efficient and flexible component support for downstream enterprises.
The company chose One Mangrove Bay Office Building in Futian District because it is located in the core hub of Guangdong, Hong Kong and Macao Bay Area, adjacent to Huaqiang North Electronics Market and the headquarters of many technology companies, which facilitates a quick response to the needs of customers; but also due to the superior business environment and policy support in Futian District, which provides fertile ground for the growth of enterprises to take root.
II. Development history: from regional service provider to national platform
The development of Nevusoft can be divided into three stages:
Start-up period (2010-2015)With Shenzhen as the center, we serve small and medium-sized electronic manufacturing enterprises in South China.Through the establishment of stable MLCC original factory cooperation channels, the company has gradually accumulated spot inventory, forming a "small batch, multi-batch, fast delivery" service characteristics, to win the customer's reputation.
Expansion period (2016-2020): With the maturity of the domestic intelligent hardware industry chain, the company's business has been extended to the Yangtze River Delta and Beijing-Tianjin-Hebei.By building a digital supply chain management system, NIVS has realized dynamic inventory monitoring and national logistics network coverage, and its customer base has expanded to consumer electronics, industrial control, automotive electronics and other fields.
Deep plowing period (2021-present)Facing fluctuations in the global supply chain, the company has strengthened its risk management capability, built a diversified cargo source system, and introduced an AI demand forecasting model to improve spot inventory turnover efficiency by 30%.Meanwhile, it has set up a technical consulting team to provide customers with selection support and alternative solutions, transforming from a single seller to a comprehensive service provider.
III. the core advantage: to create MLCC spot field of "Shenzhen speed".
The main business of NIVS is centered around MLCC spot sales, and its core competitiveness is reflected in three aspects:
- Full Category Coverage and Flexible Supply: It is the agent of TDK, Murata, Samsung motors and other international first-tier brands, and at the same time, it has laid out the domestic alternatives such as National Giant and Fenghua Hi-Tech, etc. With more than 20,000 kinds of SKUs in stock, it can satisfy the whole scenario demand from the regular models to the automotive-grade and industrial-grade MLCCs.
- Digitally driven supply chain system: Through ERP system and blockchain technology, it realizes the transparency of the whole process from purchasing, warehousing to delivery, and ensures the delivery of urgent orders in South China within 48 hours and nationwide coverage within 72 hours.
- Technical value-added services: Formed a FAE team of senior engineers to provide customers with MLCC parameter matching, failure analysis and cost reduction solutions to help customers cope with the risk of design changes or supply shortages.
IV. Corporate Culture and Future Prospects
"Professionalism, service-oriented" is the business philosophy of NIVS throughout.The company has implemented the "Customer Demand Rapid Response Mechanism", through flat management and full service awareness training, customer satisfaction into the performance appraisal system.At the same time, we actively participate in industry exhibitions and technology forums, and build the MLCC supply chain ecosystem with upstream and downstream enterprises.
Looking to the future, NIVS plans to further expand bonded warehousing capacity, layout of Southeast Asia overseas warehouse, to serve the needs of China's manufacturing "overseas"; at the same time, increase the investment in 5G base stations, new energy vehicles and other high-growth areas, and deepen the strategic cooperation with the head of the customer.The company also plans to set up MLCC reliability testing laboratory, enhance the added value of technical services, to "technology-oriented supply chain platform".
Remarks
Starting from an office in Futian District, and growing into a benchmark enterprise in the field of MLCC spot, the fifteen-year history of Shenzhen NIVS confirms the power of "professionalism and dedication".In the wave of continuous upgrading of the electronic information industry, NIVS is integrating into the global supply chain system with a more open attitude, and writing a new chapter of China's electronic components distribution industry with "Shenzhen speed".